BizZoBlog

thoughts, links and comments on running an enterprise

The appeal of quasi-uniqueness

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Happy packaging of Z.VEX guitar stompboxes:
Mark Frauenfelder:

Picture 1-40

Z.VEX makes a wide range of effects boxes for musicians. I love their bright and colorful enclosures. The boxes not only look neat, they do neat stuff. Check out the Theraminesque Wah Probe video. Link (Thanks, Robyn!)

Previously on Boing Boing:

• Amazing gallery of birth-control-pill packaging Link

• Unfortunately suggestive food packaging Link

• Dime-store packaging gallery Link

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By packaging your product in a wide variety of designs, each one becomes nearly unique. The Swatch. Vans. Dr. Martens. Skateboards. Not every product would be a candidate for this, but where uniqueness is part of the “value added proposition” or where the target market values individuality, it’s an interesting idea.

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Written by bizzoblog

January 12, 2007 at 10:33 pm

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