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The appeal of quasi-uniqueness

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Happy packaging of Z.VEX guitar stompboxes:
Mark Frauenfelder:

Picture 1-40

Z.VEX makes a wide range of effects boxes for musicians. I love their bright and colorful enclosures. The boxes not only look neat, they do neat stuff. Check out the Theraminesque Wah Probe video. Link (Thanks, Robyn!)

Previously on Boing Boing:

• Amazing gallery of birth-control-pill packaging Link

• Unfortunately suggestive food packaging Link

• Dime-store packaging gallery Link

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By packaging your product in a wide variety of designs, each one becomes nearly unique. The Swatch. Vans. Dr. Martens. Skateboards. Not every product would be a candidate for this, but where uniqueness is part of the “value added proposition” or where the target market values individuality, it’s an interesting idea.


Written by bizzoblog

January 12, 2007 at 10:33 pm

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